Singita’s Brand-New Digital Experience Sets the Tone for the Future of Ecotourism

  1. Jeremy
  2. May 21, 2021 9:21 am

Singita's Brand-New Digital Experience Sets the Tone for the Future of Ecotourism


Leading conservation and ecotourism brand Singita released its brand-new digital experience. The totally reimagined website serves as an availability-and-enquiry engine, as well as a safari-planning tool that translates the unforgettable natural experiences guests can anticipate when visiting Singita’s 15 award-winning lodges across Africa.

Singita’s web presence was precisely designed as a response to the changing needs and expectations of modern travellers in a world that’s seen fundamental shifts and changes. Reflecting this transformation, the meticulously executed design and soft colour palette reveal the gentle tones of the African bush.

New features of the website include:

  • A destination resource: e-brochures, maps, lodge site layouts and more to simplify the planning of your Singita safari
  • The ability to check availability in real-time and submit enquiries to our team of in-house Travel Advisors
  • A section to view and download important information on COVID-19 travel protocols for the safety of our guests
  • Quick access to the Singita Travel Partner site – with access to extended image and video libraries, lodge information, maps, rates and selling tools
  • The ability to view 3D room layouts for each lodge

Lindy Rousseau, Singita’s Chief Marketing Officer comments, “African safaris have captured the imagination of travellers for decades. After a 27-year journey, guests still choose Singita as there’s an authenticity of place at each lodge that is not only a rarity but touches people on every level – spiritual and emotional.” She continued, “We’ve purposefully designed this website to encapsulate the evolution of travel and the timeless essence of being surrounded by nature, and to inspire our trade partners and guests to consciously book an African trip that leaves a legacy.”

For the full press release, click here. If you’d like more information on Singita, visit the official website.





All images courtesy of Singita

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