It’s part of the BMW brand – just like our 6-cylinder in-line engines, the kidney grille or the Hofmeister kink. Revolutionary innovations have shaped the history of our company and the image of our cars. Enter a BMW and you know you will find an intelligent combination of the possible and the practical. Because we don’t subscribe to developing new technology for its own sake: only when an invention proves that it makes driving more efficient, safer or more enjoyable will we develop it into a BMW innovation.

Active Steering is a perfect example: it earned us an award as the most innovative company in Germany. But for us the most valuable award is the satisfaction of our customers. Every day, our developers, engineers, technicians and designers take on the challenge of finding not just any solution but the very best. Not to simply meet standards, but to surpass them. Driving a BMW means sensing this in every detail: in its quality and design. In its remarkable agility. In its dynamic, efficient engines. After all, there’s one BMW innovation that sets us apart from all others: Sheer Driving Pleasure.

At BMW, your concerns, thoughts and general feedback are of the utmost importance. To get in contact with BMW South Africa, simply locate the relevant contact information, conveniently grouped in the left navigation, to help address your specific needs.

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Owners Circle: 0800 600 555
Enquiries: 0800 600 777