Swiss Environmental Tech Startup Gjosa Gets Boost From L’Oréal Investment

  1. Jeremy
  2. April 30, 2021 12:41 pm

Swiss Environmental Tech Startup Gjosa Gets Boost From L’Oréal Investment


In March, L’Oréal announced a minority investment in Swiss environmental tech startup Gjosa, courtesy of its corporate venture capital fund BOLD Business Opportunities for L’Oréal Development.

Gjosa develops unique water-saving solutions from its base in Bienne, Switzerland. The two companies have been working together since 2015 to optimize shampoo rinse technologies with the goal of saving water. In 2018, L’Oréal and Gjosa announced the development of a showerhead capable of rinsing shampoo with 1.5 litres of water (as opposed to the usual amount of 8 litres). At CES in January 2021, L’Oréal and Gjosa presented the L’Oréal Water Saver, a sustainable haircare system for the salon and at-home beauty routine.

“At L’Oréal we aim to offer the best sustainable beauty science and to be the champion of “Beauty Tech”. By combining Gjosa’s unique water-tech innovations with L’Oréal’s knowledge of beauty rituals, data, tech, and personalization, we will invent together new augmented beauty experiences for our consumers while protecting the coveted and precious resource that is water,” commented Barbara Lavernos, Chief Research, Innovation & Technology Officer of L’Oréal.

“We are thrilled to enter this new stage of partnership with L’Oréal. Their leadership in beauty R&D, “Beauty Tech”, and their iconic brands, will enhance our roadmap in water-technologies to reach consumers all around the world”, said Amin Abdulla and Luc Amgwerd, co-founders of Gjosa. “This strengthening of our partnership will enable us to create innovations that will have the best water-tech solutions for people in salons and at-home with the highest quality, and we are elated to work together to reach this goal.”

For more information about BOLD Business Opportunities for L’Oréal Development visit To view the press release, click here.


Image courtesy of L’Oréal 

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