‘Sweptail’ – A Dream Come True for One Rolls-Royce Patron

  1. Jeremy
  2. June 22, 2017 1:05 pm

‘Sweptail’ – A Dream Come True for One Rolls-Royce Patron

Rolls-Royce

When, approximately one year ago, Rolls-Royce presented 103EX to the world, it invoked its coachbuilding heritage to inspire its future clientele. This Vision Vehicle envisaged a world of completely personal luxury mobility where new technologies would allow every Rolls-Royce to be designed in their owners’ image, should they wish. Such a Rolls-Royce would represent the truest meaning of luxury – a personal, bespoke motor car like no other for each individual commissioning patron.

The mere idea of a modern coachbuilt Rolls-Royce was not enough for one Rolls-Royce connoisseur however. This individual approached the marque with his own idea of a two-seat Rolls-Royce that he wanted to be created in the here and now. That motor car is here, now and is christened ‘Sweptail’. In a nod to the swept-tail of certain Rolls-Royces from the 1920s, admired by the client so much, he asked Rolls-Royce to reimagine this feature on his one-off motor car.
Presenting the car to the media at the Concorso d’Eleganza at Villa d’Este on Saturday 27th May 2017, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said, “Sweptail is a truly magnificent car. It exudes the romance of travel for its own sake, and immediately places ‘Sweptail’ in the pantheon of the world’s great intercontinental tourers.

Rolls-Royce’s history as the world’s leading coachbuilder is at the very core of its identity as the world’s leading luxury brand. The arrival of 103EX shone a light on the future of Rolls-Royce in this field, and ‘Sweptail’ is proof, today, that Rolls-Royce is at the pinnacle of coachbuilding. The company is listening carefully to their most special customers and assessing their interest in investing in similar, completely exclusive coachbuilt masterpieces. At the same time Rolls-Royce is looking into the resources which will allow them to offer this unique service to these discerning patrons of luxury.

Through this commission, Rolls-Royce has proven once again to be the world’s leading luxury goods provider.


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