Prada Linea Rossa: A Fusion of Technical Innovation & Modern Luxury

  1. Jeremy
  2. April 28, 2021 12:21 pm

Prada Linea Rossa: A Fusion of Technical Innovation & Modern Luxury


Metropolitan clothing engineered to intensify its form and enable its function, to give the wearer freedom through a fusion of innovative technicality and contemporary luxury — this clarifies the beauty of Prada Linea Rossa.

For Spring/Summer 2021, the Prada Linea Rossa campaign reimagines the brand’s legendary ‘red line’ as the boundaries of spaces assigned to sport, the regular markers recognised in communities around the world. Skate parks across the diverse terrains of Los Angeles, USA and Shanghai, China are brought together by these delineations — sketching new territories and spaces for activity, for unity within communities.

Each of these prominent sports figures features in the instantly-recognisable spaces of their respective sports courts, reconfigured and reimagined through the Prada Linea Rossa ‘red line’. Filmed and photographed in action by the Los Angeles-based visual artist Martine Syms, their energy and athleticism — wearing the Prada Linea Rossa Spring/Summer 2021 collection — has been expertly and kinetically captured.

The collection is lightweight and streamlined — silhouettes alternate between body-hugging and free-flowing, all emphasizing locomotion and the energy of movement.

For more information on this chic, contemporary collection, check out the full press release and this stunning gallery of imagery.




All images courtesy of Prada

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