Monaco Yacht Show Proves Dazzles with the Ultimate in Oceanic Luxury

  1. Jeremy
  2. October 12, 2017 11:57 am

Monaco Yacht Show Proves Dazzles with the Ultimate in Oceanic Luxury

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From 27 to 30 September in Monaco, the world’s greatest superyacht event brought together an exceptional concentration of superyachts and presented an exhibition of outstanding quality on the quayside.
The 27th edition of the Monaco Yacht Show fulfilled all its promises and reflected a more buoyant market, supported notably by the strong attendance of American and Russian clients on the quays of Port Hercules to visit the 125 superyachts.

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This year’s fleet was larger and younger (average length 49m, 50% of the yachts less than two years old) and according to Gaëlle Tallarida, Managing Director of the Show, it appealed to visitors right from the start: “The exhibitors were busy from Wednesday morning with business meetings on their stands and a full list of bookings for yacht visits. We felt that the whole industry was concerned by an event they’ve been preparing for months, with high trade expectations. By midday this impression was shared by all the different participants, brokers or shipyards who already confirmed negotiations with visitors interested in chartering or purchasing a yacht.”

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Attendance at this year’s edition is higher than last year with 36,400 participants (+8%) including an international business clientele but also private visitors invited by the MYS organisers via the Sapphire Experience programme. 160 ultra-qualified individuals thus enjoyed a bespoke stay in Monaco with visits of the superyachts displayed in Port Hercules. Around 400 appointments* on board were scheduled with the yachts’ representatives; one “Sapphire Experience” guest has already placed an order for a yacht (*calculated according to the aggregate total of visits scheduled for each guest).

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Press conferences, product presentations, cocktails on board yachts or on stands, private evening receptions – the enormous range of events organised by the exhibitors during the four days (and nights!) reflected the importance of public and press relations actions aimed at the high-end international audience and influential media at the Show.


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