Mercedes-Benz Is The King Of Innovation (According To The Experts)

  1. Jeremy
  2. January 10, 2020 1:47 pm

Mercedes-Benz Is The King Of Innovation (According To The Experts)


Based on a study conducted by the Center of Automotive Management (CAM), Mercedes-Benz is the foremost premium brand for innovations in the time frame from 2016 to 2019. CAM took a close look at the automotive innovations of 31 premium brands, with Mercedes-Benz proving to be the most innovative, with approximately 180 new features in series production. These cutting-edge solutions include assistance systems such as the anti-theft warning system, the intuitive, intelligent multimedia system MBUX and ENERGIZING comfort control.

Mercedes-Benz originally showcased the multimedia system MBUX at the 2018 CES show. The name of this infotainment system reflects the brand’s insistence on putting the user experience first. A distinctive feature of this system is its ability to learn via AI integration. MBUX is customisable and adapts to the driver. Because of this, it forges an emotional link between vehicle, driver and passengers. Updates “over the air” are also possible. Its further strengths include the high-resolution Widescreen Cockpit with touchscreen operation, navigation display with augmented reality technology, plus intelligent voice control with natural speech recognition, which is activated with the code word “Hey Mercedes”.

ENERGIZING comfort control is responsible for various comfort systems in the car, and makes use of musical and lighting moods, with the addition of massage modes for a vast range of feel-good programmes. The ENERGIZING COACH is integral to the comfort control system. This function is based on an intelligent algorithm, and recommends one of the programmes depending on the situation and the individual concerned. If a Garmin® wearable is available, personal details such as stress level or quality of sleep optimise the accuracy of the recommendation. The ultimate goal is for passengers to feel relaxed — even during demanding or monotonous journeys. In addition, the pulse rate supplied by the integrated Garmin wearable is shown on the media display.






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