Maserati Starts 105-Year Celebrations With A Grand Tour Of China

  1. Jeremy
  2. July 9, 2019 4:26 pm

Maserati Starts 105-Year Celebrations With A Grand Tour Of China

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Italian luxury automotive legends Maserati began a new chapter in China by officially kicking off a one-month cultural tour across the Country. Launching with a celebration at the Shanghai Port International Cruise Terminal, this grand event aims to salute China’s rich heritage. Being the longest event for an in-depth experience launched by Maserati in recent years, the grand tour is a special celebration of the 105th anniversary of the brand and the 15th anniversary of its entry into China, as well as a tribute to the long-standing Chinese civilization.

The highlight of the kick-off celebration came as Maserati’s latest models lined up against the Huangpu River, forming the number “15”. The Quattroporte, Ghibli and Levante represented the distinct Italian flair and timeless style deeply rooted in Maserati’s DNA. Above this stunning display, the legendary trident logo was proudly projected onto the Shanghai International Port Group building.

Maserati has a rich 105-year global history, and for 15 years, the brand has grown in China and it has witnessed the country’s rapid development. To celebrate this double anniversary, this M-shaped tour covers 10,000 kilometres from east to west and consists of four routes across China. Participants will climb the mountains of East China, visit ancient cities in the Taihang mountain area, cross the fascinating frescos along the ancient Silk Road, and drive along the extremely beautiful areas in West China.

Maserati is known for crafting a complete range of distinctive cars with iconic aesthetics, immediately recognisable anywhere. With their style, technology and exclusive character, they delight the most discerning, demanding tastes and have always been an automotive industry benchmark. Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, the Levante, Maserati’s very first SUV, and the GranTurismo and GranCabrio sports cars. A range complete as never before, with petrol and diesel engines, rear and all-wheel drive, the finest materials and outstanding engineering. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety. Roll on the celebrations!

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