Gucci Garden Embodies the Company’s Progressive Design Ethos

  1. Jeremy
  2. January 10, 2018 12:56 pm

Gucci Garden Embodies the Company’s Progressive Design Ethos


On January 9, 2018, Italian luxury fashion powerhouse, Gucci, opened the doors to The Gucci Garden museum.

It resides inside the historic Palazzo della Mercanzia in Florence’s Piazza della Signoria. Three-Michelin-star chef Massimo Bottura’s newest restaurant will provide the fine cuisine. Imagined by Creative Director Alessandro Michele, The Gucci Garden boasts one-of-a-kind items and exhibition spaces populated by critic and curator, Maria Luisa Frisa.

Gucci has reimagined the traditional museum space as a collaborative and creative space to communicate the Maison’s progressive aesthetic and philosophy.

“The garden is real, but it belongs above all to the mind, populated with plants and animals: like the snake, which slips in everywhere, and in a sense, symbolises a perpetual beginning and a perpetual return,” says Alessandro Michele, Creative Director of The Gucci Garden.



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