Breitling Brings Robust, High-Performance Luxury To IRONMAN®

  1. Jeremy
  2. August 7, 2019 3:31 pm

Breitling Brings Robust, High-Performance Luxury To IRONMAN®

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Breitling has partnered with IRONMAN to launch the Breitling Superocean IRONMAN® Limited Edition timepiece. As part of the collaboration, Breitling becomes the Official Luxury Watch of IRONMAN® and will also be present at several events, including the IRONMAN® 70.3® World Championship in Nice, France, and the 2019 Vega® IRONMAN® World Championship in Kailua-Kona, Hawai’i.

To celebrate the partnership and offer a first look at the watch, a special event was held at the Breitling boutique in New York City, co-hosted by Breitling USA President Thierry Prissert and Andrew Messick, President and CEO of The IRONMAN Group. Over 150 guests attended the event, among them Paula Newby-Fraser – known as the Queen of Kona, who earned the title after winning the IRONMAN® World Championship eight times – and Mike Reilly, the Voice of IRONMAN®. Also at the event were some of the elite athletes who will be participating in the ViewSPORT® IRONMAN® Lake Placid triathlon, set to take place in Lake Placid, NY, on July 28, 2019.

The partnership with IRONMAN® is ideal for Breitling, bringing two premium brands together for the first time. Georges Kern, CEO of Breitling, said, “We’re particularly excited to be working with IRONMAN®. The three members of our Triathlon Squad have all distinguished themselves in IRONMAN® events. Jan Frodeno won back-to-back IRONMAN® World Championships in 2015 and 2016, and Chris ‘Macca’ McCormack has also claimed two titles – in 2007 and 2010. It goes without saying that Daniela Ryf’s accomplishments have been spectacular: she is the reigning IRONMAN® World Champion, having won four straight titles along with her four IRONMAN® 70.3® World Championships in the last five years.

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